:root {
  --bg: #f2eddf;
  --surface: #f8f5ec;
  --ink: #1c1a17;
  --ink-soft: #4a463f;
  --muted: #6e695f;
  --accent: #a33434;
  --accent-deep: #7e2626;
  --line: rgba(28, 26, 23, 0.14);
  --display: "Inter Tight", "Neue Haas Grotesk Text", "Helvetica Neue", Arial, sans-serif;
  --body: "Inter", "Neue Haas Grotesk Text", "Helvetica Neue", Arial, sans-serif;
  --gutter: clamp(1.25rem, 4vw, 3.5rem);
  --max: 1320px;
  --radius: 22px;
  --section: clamp(5rem, 11vw, 9.5rem);
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
  --grain: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.11 0 0 0 0 0.1 0 0 0 0 0.09 0 0 0 .07 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

*,
*::before,
*::after { box-sizing: border-box; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  background-color: var(--bg);
  /* faint paper grain so the cream reads as stock, not a flat fill */
  background-image: var(--grain);
  color: var(--ink);
  font-family: var(--body);
  font-size: calc(1.0625rem - 1px);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }
h1, h2, h3, h4, p, ul, ol, blockquote, figure { margin: 0; }
ul { padding: 0; list-style: none; }

a { color: inherit; }

:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 4px;
  border-radius: 4px;
}

.skip-link {
  position: absolute;
  left: var(--gutter);
  top: -100px;
  z-index: 100;
  background: var(--ink);
  color: #fff;
  padding: 0.75rem 1rem;
  border-radius: 8px;
  font-weight: 600;
  text-decoration: none;
}
.skip-link:focus { top: 1rem; }

.wrap {
  width: 100%;
  max-width: var(--max);
  margin-inline: auto;
  padding-inline: var(--gutter);
}

/* ---------- Type ---------- */

.display,
.h2,
.h3 {
  font-family: var(--display);
  font-weight: 500;
  letter-spacing: -0.035em;
  text-wrap: balance;
}

.display {
  font-size: calc(clamp(3rem, 8.4vw, 8rem) - 1px);
  line-height: 0.92;
}

.h2 {
  font-size: calc(clamp(2.25rem, 5.4vw, 4.75rem) - 1px);
  line-height: 0.98;
}

.h3 {
  font-size: calc(clamp(1.6rem, 2.4vw, 2.1rem) - 1px);
  line-height: 1.05;
  letter-spacing: -0.025em;
}

.eyebrow {
  display: inline-block;
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(0.875rem - 1px);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.5rem;
}

.lede {
  font-size: calc(clamp(1.125rem, 1.6vw, 1.375rem) - 1px);
  line-height: 1.5;
  color: var(--ink-soft);
  max-width: 40ch;
  text-wrap: pretty;
}

.prose { max-width: 58ch; color: var(--ink-soft); text-wrap: pretty; }
.prose p + p { margin-top: 1rem; }

/* ---------- Text CTAs ---------- */

.cta {
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(1.15rem, 1.6vw, 1.4rem) - 1px);
  letter-spacing: -0.01em;
  color: var(--accent);
  text-decoration: none;
  padding-block: 0.35em;
  background-image: linear-gradient(currentColor, currentColor);
  background-size: 100% 2px;
  background-position: 0 100%;
  background-repeat: no-repeat;
  transition: background-size 0.45s var(--ease), color 0.2s;
}
.cta .arrow { transition: transform 0.35s var(--ease); }
.cta:hover { background-size: 0% 2px; background-position: 100% 100%; }
.cta:hover .arrow { transform: translateX(0.3em); }

.cta--light { color: #fff; }
.cta--big { font-size: calc(clamp(1.5rem, 3.2vw, 2.6rem) - 1px); }

.text-link {
  font-weight: 600;
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 0.25em;
  text-decoration-thickness: 1.5px;
  transition: text-underline-offset 0.25s var(--ease);
}
.text-link:hover { text-underline-offset: 0.4em; }

/* ---------- Header ---------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background-color: var(--bg);
  background-image: var(--grain);
  padding-top: 2px;
}

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 56px;
}

.brand { display: inline-flex; align-items: center; gap: 0.6rem; text-decoration: none; }
.wordmark {
  display: grid;
  justify-items: start;
  font-family: var(--display);
  font-weight: 600;
  font-size: 1.2rem;
  line-height: 0.9;
  letter-spacing: -0.02em;
}
.brand img {
  height: 52px;
  width: auto;
  mix-blend-mode: darken;
}

.nav-list {
  display: flex;
  gap: clamp(1.5rem, 3.5vw, 3.25rem);
}
.nav-list a {
  font-size: 0.875rem;
  font-weight: 600;
  text-decoration: none;
  padding-block: 0.4rem;
  background-image: linear-gradient(var(--accent), var(--accent));
  background-size: 0% 2px;
  background-position: 0 100%;
  background-repeat: no-repeat;
  transition: background-size 0.35s var(--ease), color 0.2s;
}
.nav-list a:hover,
.nav-list a[aria-current="page"] { color: var(--accent); background-size: 100% 2px; }
.nav-list { align-items: center; }
.nav-list a.nav-cta {
  display: inline-block;
  padding: 0.5rem 1.1rem;
  border: 1.5px solid var(--accent);
  border-radius: 999px;
  color: var(--accent);
  background-image: none;
  transition: background-color 0.25s, color 0.25s;
}
.nav-list a.nav-cta.nav-cta:hover { background-color: var(--accent); color: var(--bg); }
.nav-list a.nav-cta.nav-cta--fill { background-color: var(--accent); color: var(--bg); }
.nav-list a.nav-cta.nav-cta--fill:hover { background-color: var(--accent-deep); border-color: var(--accent-deep); }
@media (min-width: 1001px) {
  .nav-list li:has(> .nav-cta) + li:has(> .nav-cta) { margin-left: calc(-1 * clamp(1.5rem, 3.5vw, 3.25rem) + 0.6rem); }
}

.nav-toggle {
  display: none;
  font: inherit;
  font-weight: 600;
  font-size: 0.9375rem;
  background: none;
  border: 0;
  padding: 0.5rem 0;
  color: var(--ink);
  cursor: pointer;
  align-items: center;
  gap: 0.6rem;
}
.nav-toggle .bars { display: grid; gap: 5px; width: 22px; }
.nav-toggle .bars span {
  display: block;
  height: 2px;
  background: currentColor;
  transition: transform 0.3s var(--ease);
}
.nav-toggle[aria-expanded="true"] .bars span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] .bars span:last-child { transform: translateY(-3.5px) rotate(-45deg); }

@media (max-width: 1000px) {
  .site-header .wrap { height: 52px; }
  .brand img { height: 36px; }
  .js .nav-toggle { display: inline-flex; }
  .js .site-nav {
    position: absolute;
    inset: 52px 0 auto 0;
    background-color: var(--bg);
    background-image: var(--grain);
    border-bottom: 1px solid var(--line);
    padding: 0.5rem var(--gutter) 1.75rem;
    display: none;
  }
  .js .site-nav.is-open { display: block; }
  .js .nav-list { flex-direction: column; gap: 0; }
  .js .nav-list a {
    display: block;
    font-family: var(--display);
    font-size: 1.75rem;
    font-weight: 700;
    letter-spacing: -0.02em;
    padding-block: 0.6rem;
    background: none;
  }
  .js .nav-list { align-items: stretch; }
  .js .nav-list a.nav-cta { margin-top: 0.75rem; text-align: center; font-family: var(--body); font-size: 1rem; padding: 0.8rem 1.1rem; }
  html:not(.js) .nav-list { gap: 1rem; flex-wrap: wrap; justify-content: flex-end; }
}

/* ---------- Sections ---------- */

.section { padding-block: var(--section); }
.section--tight { padding-block: calc(var(--section) * 0.6); }
.section--rule { border-top: 1px solid var(--line); }

.hero { padding-top: clamp(4rem, 10vw, 8.5rem); padding-bottom: var(--section); }
.hero .display { max-width: 15ch; }
.hero .lede { margin-top: clamp(1.75rem, 3vw, 2.75rem); }
.hero .cta { margin-top: clamp(2rem, 3.5vw, 3rem); }

.hero-grid {
  display: grid;
  gap: clamp(2.5rem, 5vw, 5rem);
}
@media (min-width: 1000px) {
  .hero-grid { grid-template-columns: 1.35fr 1fr; align-items: end; }
  .hero-grid .display { max-width: 13ch; font-size: calc(clamp(3rem, 6.4vw, 6.75rem) - 1px); }
}

.section-head {
  display: grid;
  gap: 1.5rem;
  margin-bottom: clamp(3rem, 6vw, 5rem);
}
@media (min-width: 900px) {
  .section-head--split { grid-template-columns: 1.2fr 1fr; align-items: end; gap: 4rem; }
}

/* ---------- Offering cards (home) ---------- */

.offerings {
  display: grid;
  gap: clamp(1rem, 2vw, 1.5rem);
}
@media (min-width: 820px) { .offerings { grid-template-columns: 1fr 1fr; grid-template-rows: 1fr auto auto auto; } }

.offer {
  position: relative;
  display: grid;
  grid-row: span 4;
  grid-template-rows: subgrid;
  row-gap: 0;
  justify-items: start;
  min-height: clamp(24rem, 38vw, 32rem);
  padding: clamp(1.75rem, 3.5vw, 3rem);
  background: var(--surface);
  border-radius: var(--radius);
  transition: background-color 0.45s var(--ease), color 0.45s var(--ease), transform 0.45s var(--ease);
}
.offer .index {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(0.9375rem - 1px);
  color: var(--accent);
  letter-spacing: 0.08em;
  transition: color 0.45s var(--ease);
}
.offer .h2 { align-self: end; padding-top: 3rem; font-size: calc(clamp(2.25rem, 4.4vw, 3.75rem) - 1px); }
.offer p { margin-top: 1.25rem; max-width: 38ch; color: var(--ink-soft); transition: color 0.45s var(--ease); }
.offer .cta { margin-top: 2rem; align-self: end; }
.offer .cta::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: var(--radius);
}
.offer:hover,
.offer:focus-within { background: var(--accent); color: #fff; transform: translateY(-4px); }
.offer:hover .index,
.offer:hover p,
.offer:hover .cta,
.offer:focus-within .index,
.offer:focus-within p,
.offer:focus-within .cta { color: #fff; }
.offer .cta:focus-visible { outline: none; }
.offer:focus-within { outline: 3px solid var(--ink); outline-offset: 4px; }

/* ---------- Bands ---------- */

.band {
  background: var(--accent);
  color: #fff;
}
.band--ink { background: var(--ink); }
.band .eyebrow { color: rgba(255, 255, 255, 0.72); }
.band .statement {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(1.9rem, 4.2vw, 3.75rem) - 1px);
  line-height: 1.04;
  letter-spacing: -0.03em;
  max-width: 24ch;
  text-wrap: balance;
}
.band .statement .dim { color: rgba(255, 255, 255, 0.55); }

/* ---------- Pull quote ---------- */

.pull {
  background: var(--accent);
  color: #fff;
  border-radius: var(--radius);
  padding: clamp(2rem, 4vw, 3.25rem);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  min-height: clamp(16rem, 26vw, 22rem);
}
.pull blockquote p {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(2.25rem, 4.2vw, 3.75rem) - 1px);
  line-height: 0.98;
  letter-spacing: -0.035em;
}
.pull .mark {
  font-family: var(--display);
  font-size: calc(5rem - 1px);
  line-height: 0.6;
  margin-bottom: auto;
  opacity: 0.55;
}

/* ---------- Numbered columns / steps ---------- */

.pillars {
  display: grid;
  gap: clamp(1rem, 2vw, 1.5rem);
}
@media (min-width: 900px) { .pillars { grid-template-columns: repeat(3, 1fr); } }

.pillar {
  background: var(--surface);
  border-radius: var(--radius);
  padding: clamp(1.75rem, 3vw, 2.5rem);
  display: flex;
  flex-direction: column;
}
.num {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(3.5rem, 6vw, 5rem) - 1px);
  line-height: 0.85;
  letter-spacing: -0.04em;
  color: var(--accent);
}
.pillar .h3 { margin-top: 2.5rem; }
.pillar p { margin-top: 1rem; color: var(--ink-soft); }

.ticks {
  margin-top: auto;
  padding-top: 1.75rem;
  display: grid;
  gap: 0;
}
.ticks li {
  position: relative;
  padding: 0.8rem 0 0.8rem 1.6rem;
  border-top: 1px solid var(--line);
  font-size: calc(0.975rem - 1px);
  font-weight: 500;
}
.ticks li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.35rem;
  width: 0.55rem;
  height: 0.55rem;
  border-radius: 50%;
  background: var(--accent);
}

.steps {
  display: grid;
  border-top: 1px solid var(--line);
}
@media (min-width: 700px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .steps { grid-template-columns: repeat(4, 1fr); } }

.step {
  padding: 2rem 0 2.5rem;
  border-bottom: 1px solid var(--line);
}
@media (min-width: 700px) {
  .step { padding: 2.25rem 2rem 2.75rem 0; }
  .step:nth-child(2n) { padding-left: 2rem; border-left: 1px solid var(--line); }
}
@media (min-width: 1100px) {
  .step { border-bottom: 0; }
  .step + .step { padding-left: 2rem; border-left: 1px solid var(--line); }
}
.step .h3 { margin-top: 2rem; font-size: calc(clamp(1.5rem, 2vw, 1.85rem) - 1px); }
.step p { margin-top: 0.85rem; color: var(--ink-soft); }

/* ---------- Add-on / callouts ---------- */

.addon {
  margin-top: clamp(1rem, 2vw, 1.5rem);
  border: 2px solid var(--accent);
  border-radius: var(--radius);
  padding: clamp(1.75rem, 3.5vw, 3rem);
  display: grid;
  gap: 1.5rem;
}
@media (min-width: 900px) {
  .addon { grid-template-columns: 1fr 1.4fr; gap: 4rem; align-items: start; }
}
.addon .tag {
  display: inline-block;
  font-size: calc(0.8125rem - 1px);
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #fff;
  background: var(--accent);
  padding: 0.35rem 0.75rem;
  border-radius: 999px;
  margin-bottom: 1.25rem;
}
.addon p { color: var(--ink-soft); }
.addon .note { margin-top: 1rem; font-weight: 700; color: var(--ink); }

.split {
  display: grid;
  gap: clamp(2rem, 5vw, 5rem);
}
@media (min-width: 900px) { .split { grid-template-columns: 1fr 1fr; align-items: center; } }

.callout {
  background: var(--accent);
  color: #fff;
  border-radius: var(--radius);
  padding: clamp(2rem, 4vw, 3.25rem);
}
.callout .terms {
  display: grid;
  gap: 1.25rem;
}
.callout .term {
  display: flex;
  align-items: baseline;
  gap: 1.25rem;
  padding-bottom: 1.25rem;
  border-bottom: 1px solid rgba(255, 255, 255, 0.25);
}
.callout .term strong {
  font-family: var(--display);
  font-size: calc(clamp(3rem, 6vw, 4.75rem) - 1px);
  line-height: 0.9;
  letter-spacing: -0.04em;
  min-width: 3.4ch;
}
.callout .term span { font-size: calc(1.125rem - 1px); font-weight: 500; }
.callout .kicker {
  margin-top: 1.5rem;
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(1.4rem, 2.4vw, 1.9rem) - 1px);
  line-height: 1.1;
  letter-spacing: -0.02em;
}

/* ---------- Review list ---------- */

.review-list {
  display: grid;
  border-top: 1px solid var(--line);
}
@media (min-width: 800px) { .review-list { grid-template-columns: repeat(4, 1fr); } }
.review-list li {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(1.5rem, 2.4vw, 2.1rem) - 1px);
  line-height: 1.05;
  letter-spacing: -0.025em;
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--line);
}
@media (min-width: 800px) {
  .review-list li { padding: 2rem 1.5rem 2.5rem 0; border-bottom: 0; }
  .review-list li + li { padding-left: 1.5rem; border-left: 1px solid var(--line); }
}
.review-list li small {
  display: block;
  font-family: var(--body);
  font-size: calc(0.8125rem - 1px);
  font-weight: 600;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 1.5rem;
}

/* ---------- Stat ---------- */

.stat {
  display: grid;
  gap: 2rem;
  align-items: end;
}
@media (min-width: 900px) { .stat { grid-template-columns: auto 1fr; gap: 4rem; } }
.stat .figure {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(6rem, 20vw, 17rem) - 1px);
  line-height: 0.8;
  letter-spacing: -0.06em;
}
.stat .figure small { font-size: 0.5em; letter-spacing: -0.03em; }
.stat p { font-size: calc(clamp(1.25rem, 2vw, 1.6rem) - 1px); line-height: 1.35; max-width: 26ch; }
.stat p strong { display: block; font-family: var(--display); font-size: 1.2em; letter-spacing: -0.02em; margin-bottom: 0.5rem; }

/* ---------- Pricing ---------- */

.pricing {
  display: grid;
  gap: clamp(1rem, 2vw, 1.5rem);
}
@media (min-width: 1000px) { .pricing { grid-template-columns: 1.1fr 1fr; align-items: stretch; } }

.price-terms {
  background: var(--surface);
  border-radius: var(--radius);
  padding: clamp(1.75rem, 3.5vw, 3rem);
  display: grid;
  align-content: start;
}
.price-terms li {
  display: grid;
  grid-template-columns: minmax(5.5rem, 7.5rem) 1fr;
  gap: 1.25rem;
  align-items: baseline;
  padding-block: 1.4rem;
  border-bottom: 1px solid var(--line);
}
.price-terms li:first-child { padding-top: 0; }
.price-terms li:last-child { border-bottom: 0; padding-bottom: 0; }
.price-terms .big {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(2rem, 3.6vw, 2.9rem) - 1px);
  line-height: 0.9;
  letter-spacing: -0.04em;
  color: var(--accent);
}
.price-terms .what { font-size: calc(1.125rem - 1px); font-weight: 500; line-height: 1.4; }

.example {
  background: var(--ink);
  color: #fff;
  border-radius: var(--radius);
  padding: clamp(1.75rem, 3.5vw, 3rem);
  display: flex;
  flex-direction: column;
}
.example .eyebrow { color: rgba(255, 255, 255, 0.65); margin-bottom: 1.25rem; }
.ledger {
  width: 100%;
  border-collapse: collapse;
  font-variant-numeric: tabular-nums;
}
.ledger caption { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
.ledger th,
.ledger td {
  padding: 0.85rem 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.18);
  text-align: left;
  font-weight: 500;
}
.ledger td { text-align: right; font-family: var(--display); font-weight: 700; font-size: calc(1.25rem - 1px); white-space: nowrap; padding-left: 1rem; }
.ledger tr.total th,
.ledger tr.total td { border-bottom-color: rgba(255, 255, 255, 0.5); }
.ledger tr.keep th { color: #fff; font-weight: 700; }
.ledger tr.keep td { color: #f2b8ab; font-size: calc(1.5rem - 1px); }
.ledger tr:last-child th,
.ledger tr:last-child td { border-bottom: 0; }
.example .plain {
  margin-top: auto;
  padding-top: 1.75rem;
  color: rgba(255, 255, 255, 0.78);
  font-size: calc(0.975rem - 1px);
}

/* ---------- Closing CTA + crosslink ---------- */

.closing { text-align: left; }
.closing .h2 { max-width: 16ch; }
.closing .lede { margin-top: 1.75rem; max-width: 46ch; }
.closing .cta { margin-top: 2.5rem; }

.crosslink {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 1rem 2rem;
  padding-block: clamp(2rem, 4vw, 3rem);
  border-top: 1px solid var(--line);
}
.crosslink p { font-family: var(--display); font-weight: 700; font-size: calc(clamp(1.35rem, 2.4vw, 2rem) - 1px); letter-spacing: -0.02em; line-height: 1.1; }

/* ---------- Footer ---------- */

.site-footer {
  background: var(--ink);
  color: #fff;
  padding-top: clamp(4.5rem, 9vw, 7.5rem);
  padding-bottom: 2rem;
  scroll-margin-top: 0;
}
.footer-top {
  display: grid;
  gap: 3rem;
}
@media (min-width: 900px) { .footer-top { grid-template-columns: 1.6fr 1fr; align-items: end; } }
.site-footer .h2 { max-width: 12ch; }
.contact-lines { display: grid; gap: 0.5rem; margin-top: 2.25rem; }
.contact-lines a {
  font-family: var(--display);
  font-weight: 600;
  font-size: calc(clamp(1.5rem, 3.4vw, 2.75rem) - 1px);
  letter-spacing: -0.03em;
  line-height: 1.15;
  text-decoration: none;
  width: fit-content;
  background-image: linear-gradient(currentColor, currentColor);
  background-size: 0% 2px;
  background-position: 0 100%;
  background-repeat: no-repeat;
  transition: background-size 0.4s var(--ease);
  overflow-wrap: anywhere;
}
.contact-lines a:hover { background-size: 100% 2px; }
.footer-cta .cta { color: #fff; }
.footer-cta p { color: rgba(255, 255, 255, 0.72); margin-bottom: 1rem; max-width: 34ch; }
.footer-bottom {
  margin-top: clamp(4rem, 8vw, 6rem);
  padding-top: 1.5rem;
  border-top: 1px solid rgba(255, 255, 255, 0.2);
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 2rem;
  justify-content: space-between;
  font-size: calc(0.875rem - 1px);
  color: rgba(255, 255, 255, 0.7);
}
.footer-bottom nav ul { display: flex; flex-wrap: wrap; gap: 0.5rem 1.75rem; }
.footer-bottom a { text-decoration: none; }
.footer-bottom a:hover { color: #fff; text-decoration: underline; text-underline-offset: 0.25em; }
.site-footer :focus-visible { outline-color: #fff; }
.band :focus-visible,
.callout :focus-visible { outline-color: #fff; }

/* ---------- Home ---------- */

.intro {
  padding-top: clamp(1rem, 2vw, 1.667rem);
  padding-bottom: clamp(3rem, 6vw, 5rem);
}
@media (max-width: 760px) { .intro { padding-top: 1.75rem; } }
.define { margin-bottom: 1.1rem; }
.define-head {
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 0.35rem 0.75rem;
}
.define dfn {
  font-family: var(--display);
  font-style: normal;
  font-weight: 600;
  font-size: 33px;
  line-height: 1.1;
  letter-spacing: -0.02em;
}
.define-ipa { font-size: 14px; color: var(--muted); }
.define-pos { font-size: 14px; font-style: italic; color: var(--muted); }
.define-body { font-size: 14px; color: var(--muted); }

.intro-copy {
  font-family: var(--display);
  font-weight: 400;
  font-size: 17px;
  line-height: 1.55;
  letter-spacing: -0.01em;
  text-wrap: pretty;
}
.intro-copy > * + * { margin-top: 0.85em; }
.intro-copy > .intro-tight { margin-top: 0; }
.summary {
  scroll-margin-top: 80px;
  margin-top: clamp(2.5rem, 5vw, 4rem);
  font-family: var(--display);
  font-size: 17px;
  line-height: 1.55;
  letter-spacing: -0.01em;
}
.summary-label {
  font-family: var(--display);
  font-size: 32px;
  font-weight: 600;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 0.6em;
}
.summary li + li { margin-top: 0.6em; }

.service-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.75rem;
}
.service-card {
  padding: 1rem 1.25rem 1.1rem;
  text-align: left;
  font: inherit;
  color: var(--ink-soft);
  background: transparent;
  border: 1px solid var(--line);
  border-radius: 0;
  cursor: pointer;
  transition: color 0.2s, border-color 0.2s, box-shadow 0.2s;
}
.service-card:hover { color: var(--ink); border-color: var(--ink-soft); }
/* inset shadow thickens the border on select without shifting layout */
.service-card[aria-selected="true"] {
  color: var(--accent);
  border-color: var(--accent);
  box-shadow: inset 0 0 0 1px var(--accent);
}
.service-card[aria-selected="true"] .card-title { font-weight: 600; }
.service-card:focus-visible { outline-offset: 3px; }
.card-title { font-family: var(--display); font-size: 16px; font-weight: 400; line-height: 1.25; letter-spacing: -0.01em; }
@media (max-width: 600px) {
  .service-cards { gap: 0.5rem; }
  .service-card { padding: 0.8rem 0.75rem 0.9rem; }
  .card-title { font-size: 14px; }
}

.service-panel { padding-top: clamp(1.25rem, 3vw, 2rem); max-width: 72ch; font-size: 16px; }
.service-panel[hidden] { display: none; }
.service-panel:focus-visible { outline-offset: 4px; }
.service-panel p + p { margin-top: 0.85em; }
@media (prefers-reduced-motion: no-preference) {
  .service-panel.is-entering { animation: panel-in 0.4s var(--ease); }
}
@keyframes panel-in { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }
.summary strong { font-weight: 600; }
.summary-sub { margin-top: 0.85em; }
.help-list { margin-top: 0.6em; padding-left: 1.2em; list-style: disc; }
.help-list li { padding-left: 0.2em; }
.help-list li + li { margin-top: 0.55em; }
.help-list li::marker { color: var(--accent); }
.intro-copy strong { font-weight: 600; }
.intro-copy .accent { color: var(--accent); }
.inline-link {
  color: var(--accent);
  text-decoration: underline;
  text-decoration-thickness: 1.5px;
  text-underline-offset: 0.2em;
  transition: text-underline-offset 0.25s var(--ease), color 0.2s;
}
.inline-link:hover { color: var(--accent-deep); text-underline-offset: 0.32em; }

.hello {
  margin-top: calc(17px * 0.85);
  display: grid;
  gap: 0;
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  line-height: 1.55;
  letter-spacing: -0.01em;
}
.hello a {
  color: var(--accent);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.18em;
  overflow-wrap: anywhere;
}
.hello a:hover { color: var(--accent-deep); }
.hello .ig {
  display: inline-block;
  width: 0.62em;
  height: 0.62em;
  margin-left: 0.18em;
  vertical-align: 0.02em;
}

.intro-main { max-width: 100%; }
@media (min-width: 1000px) { .intro-main { width: 73%; } }
.hello-row {
  display: grid;
  gap: 2.5rem;
  align-items: center;
  margin-top: calc(17px * 0.85);
}
@media (min-width: 760px) { .hello-row { grid-template-columns: 1fr auto; } }
@media (min-width: 1000px) { .hello-row { width: 73%; } }
.hello-row .hello { margin-top: 0; }
.scroll-mid {
  display: grid;
  justify-self: end;
  justify-items: end;
  gap: 0.2rem;
  font-family: var(--display);
  font-weight: 300;
  font-size: 17px;
  letter-spacing: -0.005em;
  color: var(--ink-soft);
  text-decoration: none;
  text-align: right;
}
.scroll-mid .arrow { font-size: 1.25em; line-height: 1; transition: transform 0.3s var(--ease); }
.scroll-mid:hover { color: var(--ink); }
.scroll-mid:hover .arrow { transform: translateY(3px); }

.scroll-cue {
  margin-top: clamp(3.5rem, 8vw, 6.5rem);
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
  font-size: calc(0.875rem - 1px);
  font-weight: 500;
  letter-spacing: 0.04em;
  color: var(--ink-soft);
  text-decoration: none;
}
.scroll-cue .chev {
  display: grid;
  place-items: center;
  width: 2.4rem;
  height: 2.4rem;
  border: 1px solid var(--line);
  border-radius: 50%;
  transition: background-color 0.3s, color 0.3s, border-color 0.3s;
}
.scroll-cue:hover .chev { background: var(--ink); color: var(--bg); border-color: var(--ink); }
@media (prefers-reduced-motion: no-preference) {
  .scroll-cue .chev svg { animation: nudge 2.4s var(--ease) infinite; }
}
@keyframes nudge { 0%, 60%, 100% { transform: none; } 30% { transform: translateY(4px); } }

.services { padding-block: clamp(3rem, 7vw, 6rem) var(--section); scroll-margin-top: 64px; }
.services-head {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 1rem 2rem;
  margin-bottom: clamp(1.5rem, 3vw, 2.5rem);
}
.services-head h2 {
  font-family: var(--display);
  font-weight: 500;
  font-size: calc(clamp(1.1rem, 1.4vw, 1.25rem) - 1px);
  letter-spacing: -0.01em;
}
.services-head h2 sup { color: var(--accent); font-size: 0.7em; margin-left: 0.2em; }
.services-head p { color: var(--muted); font-size: calc(0.9375rem - 1px); }

.service {
  display: grid;
  gap: 1.25rem 2.5rem;
  padding-block: clamp(2rem, 4vw, 3.25rem);
  border-top: 1px solid var(--line);
  scroll-margin-top: 80px;
}
.service:last-child { border-bottom: 1px solid var(--line); }
@media (min-width: 900px) {
  .service { grid-template-columns: 4.5rem minmax(0, 1fr) minmax(0, 1.25fr); align-items: start; }
}
.service .no {
  font-family: var(--display);
  font-size: calc(0.9375rem - 1px);
  font-weight: 500;
  color: var(--muted);
  font-variant-numeric: tabular-nums;
  padding-top: 0.55rem;
}
.service-title { display: grid; gap: 1.1rem; justify-items: start; }
.service-title h3 {
  font-family: var(--display);
  font-weight: 500;
  font-size: calc(clamp(2.1rem, 4.2vw, 3.6rem) - 1px);
  line-height: 1;
  letter-spacing: -0.035em;
}
.service-title .kicker {
  font-size: calc(1.0625rem - 1px);
  color: var(--accent);
  font-weight: 500;
}
.service-icon { width: 52px; height: 52px; color: var(--accent); }
.service-body p { color: var(--ink-soft); max-width: 54ch; text-wrap: pretty; }
.service-body p + p { margin-top: 0.9rem; }
.service-body strong { color: var(--ink); font-weight: 600; }
.includes-label {
  margin-top: 1.75rem;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}
.includes { margin-top: 0.6rem; max-width: 54ch; }
.includes li {
  position: relative;
  padding: 0.6rem 0 0.6rem 1.25rem;
  border-top: 1px solid var(--line);
  color: var(--ink);
}
.includes li:last-child { border-bottom: 1px solid var(--line); }
.includes li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.15rem;
  width: 0.4rem;
  height: 0.4rem;
  border-radius: 50%;
  background: var(--accent);
}

.tags {
  margin-top: 1.5rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.tags li {
  font-size: calc(0.875rem - 1px);
  font-weight: 500;
  padding: 0.4rem 0.85rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--surface);
}
.service--lead .service-title h3 { color: var(--ink); }
.service--lead { position: relative; }
.service--lead::before {
  content: "";
  position: absolute;
  top: -1px;
  left: 0;
  width: clamp(4rem, 10vw, 9rem);
  height: 3px;
  background: var(--accent);
}

.belief {
  background: var(--surface);
  border-block: 1px solid var(--line);
}
.belief-grid { display: grid; gap: clamp(2rem, 5vw, 5rem); }
@media (min-width: 960px) { .belief-grid { grid-template-columns: 1fr 1.3fr; } }
.belief h2 {
  font-family: var(--display);
  font-weight: 500;
  font-size: calc(clamp(2rem, 3.8vw, 3.3rem) - 1px);
  line-height: 1.06;
  letter-spacing: -0.03em;
  max-width: 16ch;
  text-wrap: balance;
}
@media (min-width: 960px) { .belief h2 { position: sticky; top: 110px; } }
.belief .prose { font-size: calc(clamp(1.0625rem, 1.3vw, 1.2rem) - 1px); max-width: 56ch; }
.belief .prose p + p { margin-top: 1.25rem; }
.belief .prose .close {
  color: var(--ink);
  font-family: var(--display);
  font-weight: 500;
  font-size: 1.35em;
  line-height: 1.25;
  letter-spacing: -0.015em;
}


.site-footer--slim { padding-top: 0; background: transparent; color: var(--ink-soft); }
.site-footer--slim .footer-bottom { margin-top: 0; border-top-color: var(--line); color: var(--muted); }
.site-footer--slim .footer-bottom a:hover { color: var(--ink); }
.site-footer--slim :focus-visible { outline-color: var(--accent); }
.site-footer--slim .footer-bottom { align-items: center; }
.footer-logo { color: var(--ink); }
.site-footer--slim .footer-bottom a.footer-logo:hover { text-decoration: none; }
.footer-links { display: flex; flex-wrap: wrap; gap: 0.5rem 1.75rem; }

/* ---------- Motion ---------- */

.js .reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
  transition-delay: var(--d, 0s);
}
.js .reveal.is-in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  .js .reveal { opacity: 1; transform: none; transition: none; }
  *, *::before, *::after { transition-duration: 0.01ms !important; }
}

/* ---------- Work with us form ---------- */

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

.tf {
  --tf-tint: color-mix(in srgb, var(--accent) 7%, transparent);
  --tf-rule: color-mix(in srgb, var(--accent) 45%, transparent);
  position: relative;
  min-height: calc(100svh - 58px);
  display: grid;
  grid-template-rows: auto 1fr;
}
.tf-progress {
  position: sticky;
  top: 58px;
  z-index: 10;
  height: 3px;
  background: var(--tf-tint);
}
.tf-progress span {
  display: block;
  height: 100%;
  width: 0;
  background: var(--accent);
  transition: width 0.5s var(--ease);
}
.tf-form, .tf-done { align-self: center; padding-block: clamp(2.5rem, 8vh, 6rem) clamp(5rem, 12vh, 8rem); }
.tf-step[hidden], .tf-done[hidden], .tf-form[hidden] { display: none; }
.tf-inner { max-width: 760px; }
.tf-honeypot { position: absolute; left: -9999px; }

@media (prefers-reduced-motion: no-preference) {
  .tf-step.is-in-down { animation: tf-in-down 0.5s var(--ease); }
  .tf-step.is-in-up { animation: tf-in-up 0.5s var(--ease); }
  .tf-done:not([hidden]) { animation: tf-in-down 0.6s var(--ease); }
}
@keyframes tf-in-down { from { opacity: 0; transform: translateY(48px); } to { opacity: 1; transform: none; } }
@keyframes tf-in-up { from { opacity: 0; transform: translateY(-48px); } to { opacity: 1; transform: none; } }

.tf-q {
  position: relative;
  font-family: var(--display);
  font-size: clamp(22px, 2.6vw, 28px);
  font-weight: 400;
  line-height: 1.3;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin: 0 0 clamp(1.5rem, 4vh, 2.25rem);
}
.tf-num {
  position: absolute;
  right: calc(100% + 0.75rem);
  top: 0.3em;
  display: grid;
  place-items: center;
  min-width: 20px;
  height: 20px;
  padding-inline: 4px;
  border-radius: 3px;
  background: var(--accent);
  color: var(--bg);
  font-family: var(--body);
  font-size: 11px;
  font-weight: 600;
}
@media (max-width: 899px) {
  .tf-num { position: static; display: inline-grid; margin-right: 0.6rem; vertical-align: 0.2em; }
}
.tf-req { color: var(--accent); margin-left: 0.1em; }
.tf-opt { color: var(--muted); font-weight: 400; }
.tf-desc { margin: -1.25rem 0 1.5rem; color: var(--ink-soft); font-size: 17px; }

.tf-field { margin-bottom: clamp(1.5rem, 3.5vh, 2rem); }
.tf-field label {
  display: block;
  margin-bottom: 0.4rem;
  font-family: var(--display);
  font-size: 17px;
  color: var(--ink);
}
.tf-field input,
.tf-field textarea {
  width: 100%;
  padding: 0.35rem 0 0.45rem;
  font-family: var(--display);
  font-size: clamp(20px, 2.2vw, 24px);
  letter-spacing: -0.01em;
  color: var(--accent);
  background: transparent;
  border: 0;
  border-bottom: 1px solid var(--tf-rule);
  border-radius: 0;
  transition: border-color 0.2s, box-shadow 0.2s;
}
.tf-field textarea { resize: none; overflow: hidden; line-height: 1.4; }
.tf-field input::placeholder,
.tf-field textarea::placeholder { color: color-mix(in srgb, var(--accent) 32%, transparent); }
.tf-field input:focus,
.tf-field textarea:focus { outline: none; border-bottom-color: var(--accent); box-shadow: 0 1px 0 var(--accent); }
.tf-field--area { margin-top: clamp(2rem, 5vh, 2.75rem); }

.tf-field-error {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  margin-top: 0.6rem;
  padding: 0.3rem 0.6rem;
  border-radius: 3px;
  background: var(--tf-tint);
  color: var(--accent-deep);
  font-size: 14px;
}
.tf-field-error::before { content: "!"; display: grid; place-items: center; width: 16px; height: 16px; border-radius: 50%; background: var(--accent); color: var(--bg); font-size: 11px; font-weight: 700; }

.tf-actions { display: flex; align-items: center; gap: 0.9rem; margin-top: 0.5rem; }
.tf-ok {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  padding: 0.55rem 1rem;
  font-family: var(--display);
  font-size: 19px;
  font-weight: 600;
  color: var(--bg);
  background: var(--accent);
  border: 0;
  border-radius: 4px;
  cursor: pointer;
  transition: background-color 0.2s;
}
.tf-ok:hover { background: var(--accent-deep); }
.tf-ok:disabled { opacity: 0.6; cursor: progress; }
.tf-ok svg { width: 18px; height: 18px; }
.tf-hint { font-size: 12px; color: var(--ink-soft); }
.tf-hint strong { font-weight: 600; }
@media (hover: none) { .tf-hint { display: none; } }
.tf-error { margin-top: 1rem; color: var(--accent-deep); font-size: 15px; }

.tf-choices { display: grid; gap: 0.5rem; max-width: 520px; margin: 0; padding: 0; border: 0; }
.tf-group { display: grid; gap: 0.5rem; }
.tf-choice {
  position: relative;
  display: flex;
  align-items: center;
  gap: 0.75rem;
  padding: 0.6rem 2.5rem 0.6rem 0.6rem;
  font-family: var(--display);
  font-size: 18px;
  line-height: 1.3;
  color: var(--ink);
  background: transparent;
  border: 1px solid var(--line);
  border-radius: 4px;
  cursor: pointer;
  transition: background-color 0.15s, border-color 0.15s, color 0.15s, box-shadow 0.15s;
}
.tf-choice:hover { border-color: var(--ink-soft); }
.tf-choice input { position: absolute; opacity: 0; pointer-events: none; }
.tf-choice:has(input:focus-visible) { outline: 2px solid var(--accent); outline-offset: 2px; }
.tf-choice:has(input:checked) { color: var(--accent); background: var(--tf-tint); border-color: var(--accent); box-shadow: inset 0 0 0 1px var(--accent); }
.tf-key {
  flex: none;
  display: grid;
  place-items: center;
  width: 24px;
  height: 24px;
  border: 1px solid var(--line);
  border-radius: 3px;
  background: var(--bg);
  color: var(--ink-soft);
  font-family: var(--body);
  font-size: 12px;
  font-weight: 600;
}
.tf-choice:has(input:checked) .tf-key { background: var(--accent); border-color: var(--accent); color: var(--bg); }
.tf-tick { position: absolute; right: 0.75rem; width: 18px; height: 18px; opacity: 0; transition: opacity 0.15s; }
.tf-choice:has(input:checked) .tf-tick { opacity: 1; }
.tf-sub { display: grid; gap: 0.4rem; margin: 0.15rem 0 0.5rem 1.6rem; padding-left: 1rem; border-left: 1px solid var(--line); }
.tf-sub[hidden] { display: none; }
.tf-sub-label { font-size: 14px; color: var(--ink-soft); margin-bottom: 0.1rem; }
.tf-choice--sub { font-size: 16px; padding-block: 0.5rem; padding-left: 0.85rem; }

.tf-done-icon {
  display: grid;
  place-items: center;
  width: 48px;
  height: 48px;
  margin-bottom: 1.5rem;
  border-radius: 50%;
  background: var(--accent);
  color: var(--bg);
}
.tf-done-icon svg { width: 24px; height: 24px; }
.tf-done .tf-q { margin-bottom: 1.5rem; }
.tf-done .tf-desc { margin: -0.75rem 0 2rem; }
.tf-back { color: var(--accent); font-weight: 500; text-underline-offset: 0.25em; }
.tf-done:focus,
.tf-q:focus { outline: none; }

.tf-nav {
  position: fixed;
  right: var(--gutter);
  bottom: clamp(1rem, 3vh, 1.75rem);
  z-index: 20;
  display: flex;
  gap: 1px;
}
.tf-nav button {
  display: grid;
  place-items: center;
  width: 36px;
  height: 32px;
  color: var(--bg);
  background: var(--accent);
  border: 0;
  cursor: pointer;
  transition: background-color 0.2s, opacity 0.2s;
}
.tf-nav button:first-child { border-radius: 4px 0 0 4px; }
.tf-nav button:last-child { border-radius: 0 4px 4px 0; }
.tf-nav button:hover:not(:disabled) { background: var(--accent-deep); }
.tf-nav button:disabled { opacity: 0.4; cursor: default; }
.tf-nav svg { width: 18px; height: 18px; }
.tf-nav [data-prev] svg { transform: rotate(180deg); }
.tf-nav[hidden] { display: none; }

/* ---------- Free marketing review booking ---------- */

.booking { padding-block: clamp(2.5rem, 6vw, 4.5rem) var(--section); }
.booking-head { max-width: 640px; margin-bottom: clamp(1.5rem, 4vw, 2.5rem); }
.booking-title {
  font-family: var(--display);
  font-size: clamp(28px, 3.4vw, 40px);
  font-weight: 600;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin-bottom: 0.6em;
}
.booking-head p { font-family: var(--display); font-size: 17px; line-height: 1.55; color: var(--ink-soft); }
.booking-cal { min-height: 640px; }
.booking-fallback { font-size: 15px; color: var(--muted); }
.booking-cal:has(iframe) .booking-fallback { display: none; }

/* ---------- Legal pages ---------- */

.legal { padding-block: clamp(2.5rem, 6vw, 4.5rem) var(--section); }
.legal-body { max-width: 680px; font-family: var(--display); font-size: 17px; line-height: 1.6; color: var(--ink-soft); }
.legal-body > * + * { margin-top: 0.85em; }
.legal-body h2 {
  margin-top: 2em;
  font-size: 22px;
  font-weight: 600;
  line-height: 1.25;
  letter-spacing: -0.015em;
  color: var(--ink);
}
.legal-body ul { padding-left: 1.25em; list-style: disc; }
.legal-body li + li { margin-top: 0.4em; }
.legal-body strong { color: var(--ink); }
.legal-updated { font-size: 15px; color: var(--muted); }